Celtics-Lakers attracts 4.6M audience, biggest NBA target market for non-Christmas regular-season sport in seven years

The Boston Celtics’ 111-101 win over the Los Angeles Lakers on Saturday evening drew the most important non-Christmas target market for an NBA regular-season sport in seven years, in step with the league.The sport, which peaked at 5.3 million audience, averaged 4.61 million audience on ABC, topping the former top of four.64 million for a Celtics-Cleveland Cavaliers sport in February 2018. It was once additionally the most-watched prime-time program Saturday evening.Simplest the Christmas Day tripleheader of Lakers-Golden State Warriors (7.91 million), Celtics-Philadelphia 76ers (5.24 million) and San Antonio Spurs-New York Knicks (5 million) has drawn extra audience this season.[Yahoo Fantasy Bracket Mayhem is back: Enter for a shot to win up to $50K]The Lakers have featured in 4 of the top-10-rated video games right through the 2024-25 season.Celtics superstar Jayson Tatum ruled the Saturday evening matchup with 40 issues, 12 rebounds and 8 assists, whilst Jaylen Brown had 31 issues and 6 assists. Lakers ahead Luka Dončić had 34 issues, with 5 3-pointers and 8 rebounds.LeBron James netted 22 issues, 14 rebounds and 9 assists in just about 35 mins earlier than leaving with a groin pressure halfway in the course of the fourth quarter. He is anticipated to leave out 1-2 weeks of motion.